Intent Solutions · Financial Teaching · V1

Unsuccessful pursuits still cost money

Unsuccessful pursuits still cost money20% win assumption: $4,000; 40% win assumption: $2,000; 60% win assumption: $1,333.33 are illustrative assumptions on one shared scale, not measured customer results.ILLUSTRATIVE ECONOMICSUnsuccessful pursuits still cost money01k2k3k4k20% win assumption$4,00040% win assumption$2,00060% win assumption$1,333.33USDExpected pursuit cost per win = cost per attempt ÷ assumed win probability. These are sensitivity inputs.
Each attempt costs an illustrative $800. The plotted quantity is expected pursuit cost per won project across many attempts, not industry conversion data or a guaranteed outcome.

These are fictional worked examples, not Intent Solutions prices, compensation terms, customer results, forecasts or offers. “Revenue” means illustrative contracted fees or billings within the stated scenario and horizon; it does not establish accounting recognition, an invoice already sent or cash collected. Conditional fees require their specified event. Supplier receipts are gross business invoices, not individual take-home pay. Contribution is fees less the listed direct costs, before central overhead and tax; a reserve is a proposed holdback, not an additional expense. Amounts are USD. Program sources explain mechanisms, not Intent enrollment, guaranteed opportunities or payment rights. Credits are not cash. Each real engagement needs its own agreed scope and terms.